Welcome To Binge on Baked

Who We Are ?

Backed by over 225 years of experience with its parent brand, Binge on Baked (BOB), led by the eighth generation of Bhagat Halwai, enters India’s snacks market with its product basket full of healthy and scrumptious goodies. Since BOB has strategically chosen the festive season to embark on its journey, a vast range of cookies in evocative flavours will be the first to rule retail shelves across India. 

Intends to revolutionise India’s food and snacks sector, combining classic recipes with modern flavours, BOB is quite optimistic about carving a distinct niche in the INR 38,600+ Cr market, experiencing a compound annual growth rate of more than 10%. Ms. Riddhi Bhagat, co-founder & concept leader of BOB, is determined to astound Indian epicures with an ambrosial snacking range comprising cookies, cakes, puffs, pizza crusts, bread, buns, rusks and other delectable snacks. 

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Our Motto

We strive to impress our customers by giving them the highest degree of service possible and by providing them with the freshest, finest & good quality food at reasonable prices, in a soothing and comfortable environment. Om Sweets Private Limited has major expansion plans to open retail outlets across India to sell sweets, snacks and ready-to-eat titbits and fast food products in different formats. Om Sweets Private Limited will find presence across the country through express retail outlets, takeaways, casual dining retail outlets for family dining.

Though we are new into this segment, our presence in the food market as Bhagat Halwai is not just recognised but identical to India’s cultural evolution since 1795. Our priorities in choosing pure and mostly organic ingredients have been unchanged since inception, and the same values will be translated into BOB. We have tactfully employed technology in the packaging and quality control; however, most of the culinary practices are manual to retain the sublime taste and flavour of the quality ingredients.”  -Riddhi Bhagat, Founder

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